Digital Marketing

Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement.

Latest Digital Marketing Trends for 2021

Featured Snippet: Generally, when you have a question, you type your question into Google, hit enter, and click on the article that best answers your question or gives you the information you need. Sometimes though, the answer is suggested to you in a paragraph at the top of the result page. These boxes, called Position Zero in search engine results, often come with an image and all the information you were looking for displayed in an easy to distinguish box. For business owners wanting to attract visitors to their website, it can be frustrating to see lower traffic because Google is handing your potential customers the answer. But, these snippets don’t always spell bad news. When search engines use your website to show information to searchers, it shows you’re providing valuable content. The trick is to make sure you add something to these snippets that will draw the reader in and entice them to click on your website for more information, and away from the search engine that has provided them with a quick answer.

Google Verified Listings for Local SEO: For businesses that operate on a local level, such as a plumbing company or a veterinary clinic, your Google My Business listing provides valuable information and helps establish your geographical location.
Having a geographically defined service area with Google My Business listing aids in showing up for “near me” searches. It also lets customers learn more about your business within Google Search results. At a glance, your potential customer can see your open hours, address, and star rating left by other users.

Online Reviews: Online reviews can make or break your business’s ability to attract new customers or clients. While any company can talk up their products or services, other consumers can provide real, unbiased reviews. Having many reviews from verified sources can make your business stand out from the competition and start building trust before they even click on your website.

Virtual reality: Virtual Reality or VR is the use of computer technology to create simulated environments. VR allows you to experience and interact with a 3D world that isn’t real by putting on a head-mounted device for display. The device creates a 3D virtual world, which is immersive and almost authentic by receiving inputs from the computer.

Progressive web apps (PWAs): This is a relatively new digital marketing trend in that it started in 2018 with large companies like Twitter, The Financial Times, Flipkart, Wikipedia, and with great results. The web browsers also provide an option wherein you can save the PWA on your home screen as a shortcut so that you can access it instantly. The PWA will then ping you with push notifications as well, should you agree to that. So it is safe to say that you get all the flexibility of a native app with a PWA without installing it.

Google Discover: Google Discover creates a user-specific feed based on browser history, AI, and marked interests. If you keep a close eye on your website traffic you may have seen traffic attributed as Referral Traffic from Googleapis.com. Currently, this app only exists on Android devices and is most easily accessible on Google Pixel phones. Soon the functionality of Google Discover will exist on all Google mobile browsers. Contact Sovereign Software for Digital Marketing Services.