What is WooCommerce?

WooCommerce is an open-source web-based business module for WordPress. It is intended for little to enormous measured online vendors utilizing WordPress. Launched on September 27, 2011, the module immediately got mainstream for its effortlessness to introduce and tweak and the free base item. WooCommerce is a free WordPress module that e-commerce usefulness to your WordPress site so you can have an online store. With only a couple of clicks, your WordPress site transforms into a completely practical internet business site.

WooCommerce is a module that coordinates effectively with your current WordPress webpage, transforming your website into a completely practical WordPress e-commerce site with only a couple of clicks. When the module was launched in 2011, it immediately turned into the essential answer for clients hoping to dispatch their own stores on the web.

WooCommerce Extensions

One of the great advantages of WooCommerce is the extensions. WooCommerce extensions are add-on plugins that allow website owners to augment the functionality of their online store. There are hundreds of extensions available, which makes it easy to take a basic store and increase the functionality of tenfold. WooCommerce extensions include:

• AutomateWoo – Sends follow up emails with coupons for theme license renewals.
• Follow-Up Emails – Sends automated emails for customer on-boarding.
• Genesis Connect for WooCommerce – Connects WooCommerce with the Genesis theme framework.
• LearnDash WooCommerce Integration – Connects WooCommerce with the LearnDash LMS (training) plugin.
• Web Savvy WooCommerce Bridge – A custom plugin that connects WooCommerce to the Simple: Press forum.
• WooCommerce Google Analytics Integration – Connects WooCommerce to Google Analytics and allows for more advanced website reports.
• WooCommerce MailChimp Subscribe – Connects WooCommerce to MailChimp to automatically sign users up for our newsletter. This is permission-based.
• WooCommerce Menu Extension – Adds additional menu functionality to the store area of our website.
• WooCommerce PDF Invoices – Provides a downloadable or printable invoice for customers.
• WooCommerce Stripe Gateway – Connects WooCommerce to the Stripe payment gateway. Stripe is very easy to set up a credit card processor.
• WooCommerce Subscriptions – This extension is used to set up annual theme licenses and generate recurring income.
• Yoast WooCommerce SEO – Sends schema data for products to search engines like Bing and Google.

Why is WooCommerce so popular?

There are a bunch of reasons why WooCommerce is such a popular way to build an eCommerce store:

• WooCommerce is free, and the underlying WordPress software is also free.
• WooCommerce is open source. Anyone can go in and audit, modify or extend the code.
• WooCommerce is a regular person friendly. You don’t need to be an expert developer to launch a store.
• WooCommerce is extensible. Using something called “plugins”, you can add all kinds of new functionality to your store without the need for any technical knowledge.
• WooCommerce works on all devices. More and more people shop on smartphones, and WooCommerce is ready to serve those people.
• WooCommerce looks how you want it to. Using something called “themes”, you can control exactly how your store looks without the need for any technical knowledge.
• WooCommerce is secure. Beyond being open-source, WooCommerce comes from Automattic, a billion-dollar company with the resources to secure your store.